Peekage: Digital Product Sampling Platform
Steady growth by proven long-term strategy
Peekage is a digital platform for product sampling that strives to connect brands and consumers. The primary audience of Peekage’s website is brands that want to undertake product sampling.
After the launch of the business, clients were attracted through various sales techniques. However, 18 months ago, they decided to include SEO as a parallel path to attract product sampling clients. Since then, they managed to decrease their acquisition costs both in the mid and long term. Which gave the whole process an exponential boost.
Since product sampling is an old-fashioned area and is carried out traditionally in various industries, only a small portion of the industry is online. So, it has few direct online audiences in search engines.
After approaching direct product sampling keywords, it was clear to us that this area is even smaller than anticipated. Hence, we decided to focus on more general concepts that are a tier above related to product sampling. Much bigger concepts such as loyalty programs, product marketing, customer research, and similar topics.
With the massiveness and fierceness of the competition for new concepts in mind, targeting was of utmost importance. To this point, great amounts of effort were spent to target clusters and keywords that can be attained considering the SEO situation of Peekage at the time. With improvement in Peekage SEO authority, we further expanded these clusters and keywords.
In addition to content creation and publication, link-building efforts were planned and carried out for Peekage. Moreover, infrastructural improvements were carried out along with their in-house web development team.
Peekage competition is divided into two categories.
I) Direct competition in the product sampling industry; in which they encountered various competition in an area with relatively low traffic. Additionally, Peekage faced rather fierce competition due to the lucrative nature of the industry.
II) A much bigger competition in more general concepts with websites such as MailChimp, Forbes, Shopify, and Hubspot. As a result of which, Peekage was able to rank higher in multiple keywords.
Due to the limited SEO budget of Peekage, the decision of how to approach what keyword clusters and how to expand them, was the main challenge for the strategy and competition analysis.
With solid research and accurate targeting, VArgo produced more than 60 pieces of ranking content for Peekage. You can review some of them in their blog.
After 18 months of working with Vargo, the final outcome is an increase in traffic, the number of ranked keywords, and improvements of other SEO metrics.
The non-branded clicks, for instance, escalated from 100 to 2.5K demonstrating a 2,400% growth. This growth was witnessed by a spike in non-branded impressions from 8K to 230K, a growth rate of 2,700%.
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