UPGUYS Case Study

UPGUYS, A VArgo SEO client

After 21 months of link building, content creation, and technical improvements (Growth as MoM, Volume per month):

  • Non-branded Clicks: 47,500% growth – 40 to 19K
  • Non-branded Impressions: 12,000% growth – 10.3K to 1.25M
  • All Clicks: 3,100% growth – 1.3K to 42K
  • All Impressions: 14,600% growth – 17K to 2.5M
Google Search Console data for UPGUYS
UPGUYS.com. May 2021 to October 2022

2,215 keywords in the top 10

Full list of 24,808 UPGUYS ranked keywords, including 2,215 keywords in the top 10.

benzocaine vs lidocaine11,90026$0.73
buy levitra326036$3.43
cialis heartburn226046$0.00
ed canada13054$2.37
erection spray side effects111037$1.56
finasteride canada71,00019$3.67
ingrown hair armpit45,40051$1.83
ingrown hair on penis44,40034$0.00
masturbation effects on kidney614,80031$0.00
olive oil for ed111036$1.22
rosemary oil for hair growth before and after12,90060$0.38
sildenafil canada31,30034$2.60
viagra canada81,30045$3.94
Sample of ranked keywords for UPGUYS.


After 21 months, the most significant final outcome of our strategy is an increase in traffic, the number of ranked keywords, and other SEO metrics.

Data updated on: Dec 27, 2022

  • All Clicks: 3,100% growth – 1.3K to 42K
  • All Impressions: 14,600% growth – 17K to 2.5M
  • Non-branded Clicks: 47,500% growth – 40 to 19K
  • Non-branded Impressions: 12,000% growth – 10.3K to 1.25M
  • Keywords Ranked: 6,300% growth – 500 to 34K
  • Domain Rating [Ahrefs]: 16 to 33
  • Home Page Rating [Ahrefs]: 28 to 37
  • Authority Score [Semrush]: 32 to 41
  • Domain Authority [Moz]: 17 to 31
  • Home Page Authority [Moz]: 17 to 41
Ahrefs data for UPGUYS
Traffic and keywords ranking growth in the last two years for UPGUYS. Data from Ahrefs.


Generating backlinks in the medical and pharmaceutical industries has its own troubles. Trying and testing different approaches worked for UPGUYS, as you can see some sample backlinks here.

From Reader’s Digest: Men’s health conditions to be aware of as you age

From VEGAMOUR: Why Is My Hair Falling Out? Here Are 12 Possible Reasons

From Thrive Global: 7 Ways to Increase Motivation in the Workplace

From New York Weekly: 5 Popular Ways to Treat Erectile Dysfunction


Here are some of the high performed content published for UPGUYS:

PageTraffic Value# of KeywordsTop KeywordTop Keyword: VolumeTop Keyword: Position
Delay Sprays, How Do They Work and How Effective They Are?$191.00959delay spray usage1,1005
What You Should (and Shouldn’t) Take with Viagra$74.08416is it ok to eat viagra after drinking coffee1501
You Don’t Have to Feel the Burn$257.7570cialis heartburn2004
Average Penis Size: Perception Vs. Reality$16.401,946average dicksize for canada 20201,8003
The Most Sensitive Part of a Penis: Understanding Male Arousal$2.02115most sensitive part of penis1,0002
15 Foods That Increase Sperm Volume$117.15737increase sperm volume foods4504
Penis Enlargement Surgery Cost in Canada: 10 Things You Should Know$514.38384penis enlargement surgery cost in canada9002
5 Foods To Promote Penis Health$4.62304carrot benefits for men45010
Cialis vs. Viagra, Which One is Better? A Full Comparison$1,006.63476viagra vs cialis1,2007
Buy Viagra in Canada – Easy Online Prescription$401.98178viagra online canada6006
Data on well-performed content for UPGUYS.


Digital Health for Men: Medications and guidance for guys

During the first year of business, UPGUYS focused on paid advertising and Google ads campaigns, where they achieved great success. However, in order to ensure the long-term viability of the business, with consultation from VArgo, in mid-2021, they decided to invest in SEO.

Due to the nature of UPGUYS products, they target a wide range of audiences and compete in a fierce market where there are older and more strapping opponents present.


After a series of interviews to gather and consolidate business insights while studying and analyzing the existing competition, VArgo team developed a strategy based on aggressive content growth focusing on major targets of UPGUYS. Regular content creation and publication enabled UPGUYS to attract a considerable audience base.

In parallel, through approaching related website owners and contributors, a link-building campaign was carried out to effectively distribute the content which eventually led to gaining successful backlinks.

Moreover, infrastructural developments were suggested and performed in collaboration with their web development team.


UPGUYS’ competition is divided into 3 groups, a) direct business competitors in Canada, b) International competitors offering products in Canada, and c) non-commercial and content competitors like online magazines and governmental websites.
Some of these competitors are large, reputable companies with which competition is extremely fierce.

In order to figure out where to target, competitors were analyzed from various aspects including, but not limited to, their backing profile, their content and what areas they were targeting, and any other SEO ways that they were benefiting from.

We made an effort to replicate the best practices and find gaps in the market. It enabled us to adjust our strategy as an ongoing optimization. And this endeavor has ever been under refinement.

What’s done for UPGUYS

Curated +375 Referring Domains: Used different techniques to acquire high-level referring domains.

Produced +400 Content Pieces: Designed and supervised the process.

Optimized +400 Pages: Optimized informational and commercial pages at a high SEO standard.

Implemented +50 Technical Improvements: Suggested and supervised the SEO improvements and implementations.