Case Study: UPGUYS
After 21 months of link building, content creation, and technical improvements (Growth as MoM, Volume per month):
Non-branded Clicks: 47,500% growth – 40 to 19K
Non-branded Impressions: 12,000% growth – 10.3K to 1.25M
All Clicks: 3,100% growth – 1.3K to 42K
All Impressions: 14,600% growth – 17K to 2.5M
Results
After 21 months, the most significant final outcome of our strategy is an increase in traffic, the number of ranked keywords, and other SEO metrics.
Data updated on: Dec 27, 2022
- All Clicks: 3,100% growth – 1.3K to 42K
- All Impressions: 14,600% growth – 17K to 2.5M
- Non-branded Clicks: 47,500% growth – 40 to 19K
- Non-branded Impressions: 12,000% growth – 10.3K to 1.25M
- Keywords Ranked: 6,300% growth – 500 to 34K
- Domain Rating [Ahrefs]: 16 to 33
- Home Page Rating [Ahrefs]: 28 to 37
- Authority Score [Semrush]: 32 to 41
- Domain Authority [Moz]: 17 to 31
- Home Page Authority [Moz]: 17 to 41
About UPGUYS
Digital Health for Men: Medications and guidance for guys
During the first year of business, UPGUYS focused on paid advertising and Google ads campaigns, where they achieved great success. However, in order to ensure the long-term viability of the business, with consultation from VArgo, in mid-2021, they decided to invest in SEO.
Due to the nature of UPGUYS products, they target a wide range of audiences and compete in a fierce market where there are older and more strapping opponents present.
Strategy
After a series of interviews to gather and consolidate business insights while studying and analyzing the existing competition, VArgo team developed a strategy based on aggressive content growth focusing on major targets of UPGUYS. Regular content creation and publication enabled UPGUYS to attract a considerable audience base.
In parallel, through approaching related website owners and contributors, a link-building campaign was carried out to effectively distribute the content which eventually led to gaining successful backlinks.
Moreover, infrastructural developments were suggested and performed in collaboration with their web development team.
Competition
UPGUYS’ competition is divided into 3 groups, a) direct business competitors in Canada, b) International competitors offering products in Canada, and c) non-commercial and conten competitors like online magazines and govermental websites.
Some of these competitors are large, reputable companies with which competition is extremely fierce.
In order to figure out where to target, competitors were analyzed from various aspects including, but not limited to, their backing profile, their content and what areas they were targeting, and any other SEO ways that they were benefiting from.
We made an effort to replicate the best practices and find gaps in the market. It enabled us to adjust our strategy as an ongoing optimization. And this endeavor has ever been under refinement.
Steady growth by proven long-term strategy
2,215 keywords in top 10
Full list of 24,808 UPGUYS ranked keywords, iunclding 2,215 keywords in top 10.
| Keyword | Position | Volume | KD | CPC |
| benzocaine vs lidocaine | 1 | 1,900 | 26 | $0.73 |
| buy levitra | 3 | 260 | 36 | $3.43 |
| cialis heartburn | 2 | 260 | 46 | $0.00 |
| ed canada | 1 | 30 | 54 | $2.37 |
| erection spray side effects | 1 | 110 | 37 | $1.56 |
| finasteride canada | 7 | 1,000 | 19 | $3.67 |
| ingrown hair armpit | 4 | 5,400 | 51 | $1.83 |
| ingrown hair on penis | 4 | 4,400 | 34 | $0.00 |
| masturbation effects on kidney | 6 | 14,800 | 31 | $0.00 |
| olive oil for ed | 1 | 110 | 36 | $1.22 |
| rosemary oil for hair growth before and after | 1 | 2,900 | 60 | $0.38 |
| sildenafil canada | 3 | 1,300 | 34 | $2.60 |
| viagra canada | 8 | 1,300 | 45 | $3.94 |
Backlinks
Generating backlinks in the medical and pharmaceutical industries has its own troubles. Trying and testing different approaches worked for UPGUYS, as you can see some sample backlinks here.
From Healthline: Erectile Dysfunction Drugs Such as Viagra, Cialis May Increase Risk of Retinal Detachment and Other Eye Damage
From Reader’s Digest: Men’s health conditions to be aware of as you age
From VEGAMOUR: Why Is My Hair Falling Out? Here Are 12 Possible Reasons
From Thrive Global: 7 Ways to Increase Motivation in the Workplace
From International Medical Aid: Common Causes of Hair Loss
From New York Weekly: 5 Popular Ways to Treat Erectile Dysfunction
Content
Here are some of the high performed content published for UPGUYS:
What’s done for UPGUYS
Curated +375 Referring Domains
Used different techniques to acquire high level referring domains.
Produced +400 Content Pieces
Designed and supervised the process.
Optimized +400 Pages
Optimized informational and commercial pages at a high SEO standard.
Implemented +50 Technical Improvements
Suggested and supervised the SEO improvements and implementations.
GET IN TOUCH
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We come up with a unique and clear audit and proposal for you to review.
We guarantee your satisfaction in 6 weeks. So, you can reevaluate the situation very soon and decide on how you’re going to proceed.
If not satisfied, we guarantee full money back. NO GAME!
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