After 21 months, the most significant final outcome of our strategy is an increase in traffic, the number of ranked keywords, and other SEO metrics.
Data updated on: Dec 27, 2022
Digital Health for Men: Medications and guidance for guys
During the first year of business, UPGUYS focused on paid advertising and Google ads campaigns, where they achieved great success. However, in order to ensure the long-term viability of the business, with consultation from VArgo, in mid-2021, they decided to invest in SEO.
Due to the nature of UPGUYS products, they target a wide range of audiences and compete in a fierce market where there are older and more strapping opponents present.
After a series of interviews to gather and consolidate business insights while studying and analyzing the existing competition, VArgo team developed a strategy based on aggressive content growth focusing on major targets of UPGUYS. Regular content creation and publication enabled UPGUYS to attract a considerable audience base.
In parallel, through approaching related website owners and contributors, a link-building campaign was carried out to effectively distribute the content which eventually led to gaining successful backlinks.
Moreover, infrastructural developments were suggested and performed in collaboration with their web development team.
UPGUYS’ competition is divided into 3 groups, a) direct business competitors in Canada, b) International competitors offering products in Canada, and c) non-commercial and conten competitors like online magazines and govermental websites.
Some of these competitors are large, reputable companies with which competition is extremely fierce.
In order to figure out where to target, competitors were analyzed from various aspects including, but not limited to, their backing profile, their content and what areas they were targeting, and any other SEO ways that they were benefiting from.
We made an effort to replicate the best practices and find gaps in the market. It enabled us to adjust our strategy as an ongoing optimization. And this endeavor has ever been under refinement.
Steady growth by proven long-term strategy
Full list of 24,808 UPGUYS ranked keywords, iunclding 2,215 keywords in top 10.
|benzocaine vs lidocaine||1||1,900||26||$0.73|
|erection spray side effects||1||110||37||$1.56|
|ingrown hair armpit||4||5,400||51||$1.83|
|ingrown hair on penis||4||4,400||34||$0.00|
|masturbation effects on kidney||6||14,800||31||$0.00|
|olive oil for ed||1||110||36||$1.22|
|rosemary oil for hair growth before and after||1||2,900||60||$0.38|
Generating backlinks in the medical and pharmaceutical industries has its own troubles. Trying and testing different approaches worked for UPGUYS, as you can see some sample backlinks here.
From Reader’s Digest: Men’s health conditions to be aware of as you age
From VEGAMOUR: Why Is My Hair Falling Out? Here Are 12 Possible Reasons
From Thrive Global: 7 Ways to Increase Motivation in the Workplace
From International Medical Aid: Common Causes of Hair Loss
From New York Weekly: 5 Popular Ways to Treat Erectile Dysfunction
Here are some of the high performed content published for UPGUYS:
|Page||Traffic Value||# of Keywords||Top Keyword||Top Keyword: Volume||Top Keyword: Position|
|Delay Sprays, How Do They Work and How Effective They Are? | UPGUYS||$191.00||959||delay spray usage||1,100||5|
|What You Should (and Shouldn’t) Take with Viagra | UPGUYS||$74.08||416||is it ok to eat viagra after drinking coffee||150||1|
|You Don’t Have to Feel the Burn | UPGUYS||$257.75||70||cialis heartburn||200||4|
|Average Penis Size: Perception Vs. Reality | UPGUYS||$16.40||1,946||average dicksize for canada 2020||1,800||3|
|The Most Sensitive Part of a Penis: Understanding Male Arousal | UPGUYS||$2.02||115||most sensitive part of penis||1,000||2|
|15 Foods That Increase Sperm Volume | UPGUYS||$117.15||737||increase sperm volume foods||450||4|
|Penis Enlargement Surgery Cost in Canada: 10 Things You Should Know | UPGUYS||$514.38||384||penis enlargement surgery cost in canada||900||2|
|5 Foods To Promote Penis Health | UPGUYS||$4.62||304||carrot benefits for men||450||10|
|Cialis vs. Viagra, Which One is Better? A Full Comparison | UPGUYS||$1,006.63||476||viagra vs cialis||1,200||7|
|Buy Viagra in Canada – Easy Online Prescription | UPGUYS||$401.98||178||viagra online canada||600||6|
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