Successful Projects

Our long-term partners with proven results you can verify with any valid tool.

Growth as MoM, Volume per month

For UPGUYS: 3,100% growth, after 21 months: 1.3K to 42K

For Peekage: 1,000% growth in clicks after 18 months: 700 to 8K

Read the full UPGUYS case study and Peekage case study.

FREE E-book: 5 Serious SEO Scams You Want to Know About

SEO Scams E-book

A guide to detecting SEO scams that could cost your money and time, and put your brand at risk.

  1. Branded vs. non-branded
  2. Seasonal and user behavior changes
  3. Average positions and CTRs
  4. Buying traffic
  5. Huge backlinks batches

VArgo SEO Methodology

There is no magic in SEO. No power tool to hugely increase the website traffic. No single action to make a sudden difference.

In many aspects, SEO looks a lot like hard work. It doesn’t involve shoot-from-the-hip guesswork, and it doesn’t have the excitement and appeal of magic work -that doesn’t exist in SEO. It calls for knowledge, skill, experience, and expertise across many disciplines.

In fact, SEO is a systematic process of constant working on details.

At VArgo, we try to optimize this process with a methodology of 7 parts.

  • A. Research and competition
  • B. Strategy and approach
  • C. Technical improvements
  • D. Content production
  • E. Link building and off-site presence 
  • F. Test, monitor, analyse and adjust
  • G. Report and feedback

The nature of SEO requires doing parallel work on different parts. So, these are not necessarily “steps” here.

SEO methodology - VArgo
All parts of our SEO methodology and the relation between them.

Before going further, let’s define some phrases here:

  • Methodology: The set of systematic methods.
  • Methodology Parts: Not steps. Each subset of the Methodology.
  • Actions: Or steps. Each individual activity from any Methodology Part.
  • Plan: The prioritized set of Actions.
  • Strategy: The approach to make the Plan.

In the past few years, we worked with partners like UPGUYS and Peekage, growing their organic traffic. This content is going to reveal the same methodology that we used to do that.

Let’s get into the details of each methodology part.

A. Research and competition

Evidence-based recommendations, in our experience, are much more likely to produce ground-breaking outcomes than glib “best practice” ones. Who, exactly, is in the league? What can reasonably be expected to achieve? 

To know more about the game and the playground, we start the process with basic research.

  • Business research
  • Competition research
  • Keyword research
  • Website content research

On top of that, we need to know about the resource and assets in our partner’s company, and about the current SEO status.

We need all of this information to have an effective overview of who is our partner, where they stand, and where they should go.

B. Strategy and approach

To conduct an SEO strategy, we need to know about the long-term strategy of the partner’s business, and what they are doing in marketing generally. This helps to synchronize SEO strategies with business strategies more effectively.

Meek tweaks cannot make a difference. Extraordinary improvements result from extraordinary approaches.

We will form a unique approach as unique as their business to strike the market. There are no pre-formulated “best practices” here.

This unique approach will answer a lot of questions regarding content production and link building in the future.

The approach to SEO, is what the website will become in terms of search engine presence. This translates to the type of content and links we will create for the website.

C. Technical improvements

Technical improvements include 3 parts:

Part I: Critical errors

Finding critical errors in crawlability and indexability of the website. This part helps to find any critical blocking errors before investing more into the process.

Part II: Scalable website architecture

Designing the scalable architecture of the website as a foundation to apply all other SEO activities to it. 

Developing this structure should be done in a way that follows the unique market approach developed earlier.

Part III: Technical improvements

Finding improvement opportunities to increase search engine presence in the dynamic, ever-changing environment of SERPs.

D. Content production

Based on the research done about the business and competitors, we find keywords to target and produce content around them, in the following steps:

Step I: Finding concepts

Everything starts with concepts. We draw a map of broad concepts that the website should target. These are the targets through which people who are searching for them could have a commercial interaction with the partners’ website.

Step II: Clustering topics

After prioritizing the concepts, every concept is split into clusters. Each cluster hold a number of content pieces, informative (typically blog posts) and commercial (typically commercial landing pages).

Step III: Creating the web page

Outlines are designed for each content piece. After writing and creating the content, the final product will come out as a web page.

During this process, we analyze industry news, data, and upcoming trends to produce content around them. This way, we create super-optimized content, based on data-backed opportunities.

Content that ranks.

E. Link building and off-site presence 

Using various techniques, we will find a unique approach for the link-building campaign.

This includes defining the kind of websites to target for link building and the number and types of content required for building an outreach strategy.

As our creative strategies will grow and your brand gets stronger in the market, we make sure that the link-building campaign is keeping pace with other online marketing efforts.

Any other off-site presence should be monitored. Including advertising, PR, or partnerships, that could affect link building.

We mainly create backlinks via content-led approaches to prospect publishers.

A comprehensive list of qualifications is used to choose any referring domain. This is separated mainly into four categories:

  • Domain & hosting details
  • SEO metrics
  • Website history and trends
  • Manual content audit

F. Test, monitor, analyze and adjust

Our strategies are constantly evolving and adjusting.

Test: We test everything. Any actions will be monitored to see if they worked and should be continued. Including all activities regarding link building and content production. Nothing will be “set and forgotten”.

Monitor: We monitor the KPIs and metrics in detail, so we know

  • how well we did,
  • which of our actions produced good results, and
  • what could be expected and when.

Analyze: Analyzing the data puts light on opportunities that we take to move even further. With this approach, we see not just the objective, but also possibilities and opportunities to move beyond it.

Adjust: Our strategy and techniques adjust constantly based on data. One of the main goals of applying a data-driven approach is to multiplying the result of successful actions.

G. Report and feedback

We are committed to offering weekly, monthly, and quarterly performance reports in detail.

Moreover, after each major step during the process, fully customized reports are also delivered.

On top of that, if any partner wish to keep track of a certain activity, they can request an on-demand custom report with the details required.

For instance, if they want to receive a weekly report on the PR and the latest keyword rankings, we will compile all details in a comprehensive report.

We build our strategy all around your identity. Business insights and industry knowledge are important things that our partners share with us. This is very crucial. We take it and translate it into actions for more improvements. 

Our toolkit

We like to simplify things.

A lot of times, we want to believe that there is a superior way to do something; after all, if it’s not broken, why fix it, right? 

So, we use a few different trustee tools for various aspects of the process. Tools listed below help us automate and carry out SEO plans and strategies.

Final words

Our methodology is an iterative process that starts with the analysis of primary sources, and proceeds to a strategy for your online presence that is entirely customized based on your brand identity; no pre-made checklists or “best practice” formulas are leading the way.

This overview has demonstrated that our methodology is a process of activities that spans many different disciplines rather than being about best practices.

Although it may sound less appealing than whipping our wands and making a “magic keyword” or a “specific link”, there is not a simpler, more reliable method we are aware of for expanding an online business.

We Work Beyond Technicality

We know what we’re good at, and we do our best for partner businesses with a real mission.

Honesty and Transparency

We believe that honesty and transparency make long-term relationships and businesses successful. We spend your resources where they actually needed and make results. And we show you what is happening in any detail, depth, and format your want.

Six-week Results

With a systematic approach to SEO, we deliver really fast and proven results that you can monitor by numbers and sense beyond the numbers.

Dedication and Customization

We don’t replicate our services to different websites. We dedicate exclusive experienced SEO experts to the partner’s website to deliver a fully dedicated and customized service. We approach long-term partnerships and make strategy and technique adjustments continuously.

Specialty and Experience

We know what we’re doing. Plus 10 years of working on small to very big websites in different industries, taught us that every website has a unique situation and needs a unique solution, too. With a group of experienced experts, we work beyond technicality.


Interested to Work with VArgo?

vargo seo - to the top

We’re honored.

To start, contact us via the contact form or email.

Not many steps from there.

We come up with a unique and clear audit and proposal for you to review.

We guarantee your satisfaction in 6 weeks. So, you can reevaluate the situation very soon and decide on how you’re going to proceed.

If not satisfied, we guarantee full money back. NO GAME!

Serious enough to take action for SEO?