SEO Case Study: UPGUYS

SEO Case Study: UPGUYS

about UPGUYS

UPGUYS is a Canadian digital health company for men, providing treatment options for erectile dysfunction (ED), premature ejaculation, hair loss, and other conditions.

40 to 19K

Non-branded Clicks: 47,500% growth

10.3K to 1.25M

Non-branded Impressions: 12,000% growth

1.3K to 42K

All Clicks: 3,100% growth

17K to 2.5M

All Impressions: 14,600% growth 

The Results


After 21 months, the most significant final outcome of our strategy is an increase in traffic, the number of ranked keywords, and other SEO metrics.

Data updated on: Dec 27, 2022

  • All Clicks: 3,100% growth – 1.3K to 42K
  • All Impressions: 14,600% growth – 17K to 2.5M
  • Non-branded Clicks: 47,500% growth – 40 to 19K
  • Non-branded Impressions: 12,000% growth – 10.3K to 1.25M
  • Keywords Ranked: 6,300% growth – 500 to 34K
  • Domain Rating [Ahrefs]: 16 to 33
  • Home Page Rating [Ahrefs]: 28 to 37
  • Authority Score [Semrush]: 32 to 41
  • Domain Authority [Moz]: 17 to 31
  • Home Page Authority [Moz]: 17 to 41

2,215 keywords in the top 10

Full list of 24,808 UPGUYS ranked keywords, including 2,215 keywords in the top 10.

Sample of ranked keywords for UPGUYS:

  • benzocaine vs lidocaine
  • buy levitra
  • cialis heartburn
  • ed canada
  • erection spray side effects
  • finasteride canada
  • ingrown hair armpit
  • ingrown hair on penis
  • masturbation effects on kidney
  • olive oil for ed
  • rosemary oil for hair growth before and after
  • sildenafil canada
  • viagra canada

What did
VArgo do

During the first year of business, UPGUYS focused on paid advertising and Google ads campaigns, where they achieved great success. However, in order to ensure the long-term viability of the business, with consultation from VArgo, in mid-2021, they decided to invest in SEO.

Due to the nature of UPGUYS products, they target a wide range of audiences and compete in a fierce market where there are older and more strapping opponents present.


After a series of interviews to gather and consolidate business insights while studying and analyzing the existing competition, VArgo team developed a strategy based on aggressive content growth focusing on major targets of UPGUYS. Regular content creation and publication enabled UPGUYS to attract a considerable audience base.

In parallel, through approaching related website owners and contributors, a link-building campaign was carried out to effectively distribute the content which eventually led to gaining successful backlinks.

Moreover, infrastructural developments were suggested and performed in collaboration with their web development team.


UPGUYS’ competition is divided into 3 groups, a) direct business competitors in Canada, b) International competitors offering products in Canada, and c) non-commercial and content competitors like online magazines and governmental websites.

Some of these competitors are large, reputable companies with which competition is extremely fierce.

In order to figure out where to target, competitors were analyzed from various aspects including, but not limited to, their backing profile, their content and what areas they were targeting, and any other SEO ways that they were benefiting from.

We made an effort to replicate the best practices and find gaps in the market. It enabled us to adjust our strategy as an ongoing optimization. And this endeavor has ever been under refinement.

What’s done for UPGUYS

Curated +375 Referring Domains: Used different techniques to acquire high-level referring domains.

Produced +400 Content Pieces: Designed and supervised the process.

Optimized +400 Pages: Optimized informational and commercial pages at a high SEO standard.

Implemented +50 Technical Improvements: Suggested and supervised the SEO improvements and implementations.

UPGUYS SEO Case Study - VArgo SEO

SEO services delivered to UPGUYS

SEO Research and Strategy
Link Building
Content Marketing
Technical SEO
Content SEO
Off-page SEO

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